When someone searches for a dietitian, they're not browsing. They're ready to act. We help you appear at the top of those searches with campaigns built on a decade of healthcare advertising experience.
Trusted by 100+ Australian and Global businesses in healthcare
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Why Work With Us
Other agencies spend your first months learning what we've known for years. We understand the difference between marketing gut health consultations versus sports nutrition, NDIS-funded clients versus private pay, and telehealth versus clinic-based services.
Dietitians hold a university qualification and Accredited Practising Dietitian status through Dietitians Australia, and that distinction matters in your ad copy. We make sure searchers understand they are reaching a credentialed clinician, not a general wellness provider, because that credibility is often the deciding factor in who they book.
Some of your patients arrive after a GP hands them a chronic disease management referral, and others find you directly through search. We structure campaigns to capture the self-referring searcher while reinforcing the credibility that makes referred patients follow through on booking with you specifically.
Patients constantly ask whether a session is covered under a Medicare chronic disease plan, DVA, or private health extras. We build ad copy and landing page messaging that addresses funding eligibility factually, so enquiries arrive already understanding how their consultation can be paid for.
Demand for medical nutrition therapy is fragmented across diabetes, renal, gastrointestinal, oncology, paediatric feeding, and disordered eating. We separate these into distinct campaigns so a patient managing kidney disease never sees an ad written for sports performance, and your budget concentrates where your clinical strengths are.
Dietetics translates well to video consultation, which means your catchment can extend far beyond your suburb. We separate telehealth-eligible searches from local in-clinic intent so you can expand reach without diluting the local presence that drives walk-in and nearby bookings.
Dietetics advertising sits under AHPRA and the National Law, which restrict testimonials and outcome promises around clinical conditions. We write to those limits from the first draft, so your campaigns describe your service accurately rather than getting pulled for claims that overstate results.
A click that never becomes a consultation tells you nothing. We connect campaign performance to your practice management software so you can see which conditions, suburbs, and search terms actually fill your diary, and we shift budget toward what books rather than what merely attracts traffic.
We have managed paid search across allied health for years, so your account does not start from zero. We arrive with a working view of realistic cost per enquiry, seasonal demand swings, and the search terms that waste money in dietetics, which shortens the costly early experimentation period.
Dietetics auction dynamics change as competitors enter, GP referral seasons shift, and new conditions trend in search. We monitor accounts on a working rhythm and adjust bids, negatives, and ad copy in response, rather than setting a campaign live and checking it once a month.
Our Process
A structured approach refined across hundreds of healthcare campaigns, designed to get you results quickly while building sustainable long-term growth.
We map your service lines, from diabetes and renal nutrition to gut health and paediatric feeding, alongside how patients pay, whether through Medicare chronic disease plans, DVA, NDIS, or private health rebates. This shapes which demand we chase and how we frame eligibility in the campaigns.
We research how patients and referrers actually phrase their searches, separating high-intent booking queries from information seekers reading about diets. Then we build the negative keyword lists that keep recipe hunters, free meal plan seekers, and dietetics students from spending your budget.
We write search ads and consultation landing pages that state your APD credentials, conditions treated, and funding options without breaching AHPRA restrictions on testimonials or outcome claims. Each condition gets its own message so the page answers the exact concern that prompted the search.
We wire up call tracking, form tracking, and booking integration so every enquiry is attributed to the search that produced it. Accurate conversion data flows back to Google, which lets its bidding learn from genuine consultations rather than from form fills that never show up.
Once live, we manage the account against confirmed appointments by condition and location, reallocating spend toward the service lines and suburbs that convert. Underperforming queries are paused, strong ones are scaled, and ad copy is refined as the data accumulates.
Deep Dive
Understanding the patient journey and how to capture high-intent searches that convert to bookings.
When someone types "dietitian near me" or "gut health dietitian Sydney" into Google, they're not casually browsing. They've often been researching for weeks, perhaps months. They've read articles about their condition, possibly tried self-management, and have now decided they need professional help. This is the moment your practice needs to be visible.
Google Ads places your practice at the top of these high-intent searches. Unlike social media advertising where you're interrupting someone's feed, search advertising meets patients exactly where they are in their decision journey: ready to book.
Our experience across hundreds of dietetics campaigns has revealed clear patterns in how patients search. The most valuable searches fall into several categories: condition-specific searches like "IBS dietitian" or "diabetes nutritionist," location-based searches such as "dietitian Brisbane northside," and service-specific searches including "sports nutrition consultation" or "eating disorder dietitian."
Each search type requires different campaign structures, ad copy approaches, and landing page strategies. A patient searching for help with an eating disorder has vastly different needs and concerns than someone seeking sports performance nutrition. We build campaigns that speak directly to each patient type.
Healthcare advertising on Google requires careful navigation of platform policies. Dietitians registered with AHPRA must ensure all advertising complies with the National Law. This means no testimonials implying specific outcomes, careful language around health claims, and appropriate qualification disclosure.
We've developed compliance review processes refined across years of healthcare advertising. Every ad, every landing page, every extension is reviewed against current regulations before launch. This protects your registration while ensuring your campaigns actually run without disapprovals.
Effective Google Ads for dietitians requires more than keyword targeting. It requires understanding the patient mindset at each search moment. Someone searching "do I need a dietitian" needs different messaging than someone searching "dietitian appointment this week."
We structure campaigns around patient intent, creating specific ad groups for awareness searches, consideration searches, and ready-to-book searches. This allows us to serve the right message at the right moment, dramatically improving conversion rates.
Many agencies report on clicks and impressions. We report on actual patient bookings. Our tracking infrastructure connects your Google Ads campaigns directly to your appointment data, showing you exactly which keywords, ads, and landing pages are driving real patients through your door.
This level of tracking transforms how you invest in advertising. Instead of guessing which campaigns work, you know exactly where your marketing dollars generate returns.
Medical Marketing Results
Case Study
“We went from launch to $1M ARR in seven weeks.”
Mitchell — Founder, Rumen
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
350 to 6,500 patients in 15 months. $1M ARR in 7 weeks. 90% admin workload reduction through automation.
Client Results
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
What's Included
Full-service Google Ads management built specifically for dietitian practices, with the compliance knowledge and tracking infrastructure that makes the difference.
Separate campaigns and ad groups for each clinical area you practise in, so diabetes, IBS and FODMAP, renal, oncology, and paediatric feeding searches each receive ad copy and a landing page written for that specific concern.
Consultation pages that explain Medicare chronic disease plan eligibility, DVA, NDIS, and private health extras in factual terms, so cost questions are answered before the patient enquires and fewer bookings stall over uncertainty about coverage.
Search ads written within the National Law and AHPRA advertising guidance, avoiding testimonials and outcome promises while still communicating your credentials, conditions treated, and what a first consultation involves.
Dedicated campaigns for video consultations that reach patients beyond your immediate area, kept separate from local in-clinic targeting so each runs on messaging and geography suited to how that patient wants to be seen.
Conversion tracking connected to systems such as Halaxy, Cliniko, and Splose so we measure consultations actually booked, then feed that signal back to Google to sharpen who your ads reach.
Phone enquiries captured and attributed to the campaign that generated them, with transcription so you can see which conditions drive calls and how front-desk handling affects whether callers convert to appointments.
Continuous review of the queries triggering your ads, with negatives applied to filter out free resource seekers, course enquiries, and unrelated diet content that would otherwise drain budget meant for booking-ready patients.
Regular reporting tied to enquiries and bookings by condition and location, with clear cost per new patient and plain explanations of what we changed and why, rather than a dashboard of metrics with no narrative.
FAQ
Common questions about Google Ads for dietitian practices, based on conversations with practice owners like you.
Yes, you can describe the conditions you treat and the dietetic care you provide, provided the language stays factual and avoids guaranteeing clinical outcomes. We write condition-focused ads that explain your service without making the kind of result claims that breach AHPRA advertising rules.
We make your APD status and university qualification clear in the messaging, since that credential is a genuine point of difference for patients who want a clinician. We keep the framing accurate rather than positioning you against other providers in ways the National Law restricts.
It can. Many searchers are looking specifically for a dietitian their GP referral covers, so we build ad copy and landing pages that explain chronic disease management eligibility factually. This attracts patients who already understand the funding pathway and are closer to booking.
Usually yes. Telehealth lets you reach patients well outside your suburb, while in-clinic demand is tightly local. We separate the two so each campaign uses geography and messaging matched to how that patient prefers to be seen, which keeps both efficient.
Dietetics search is full of information seekers who will never book a consultation. We build and maintain negative keyword lists that exclude recipe hunters, free meal plan searches, fad diet queries, and student research, so your spend concentrates on patients seeking professional care.
Most paid search demand comes from patients self-referring or following up after a GP suggestion, and that is where we focus. We make your credentials and conditions treated clear enough that referred patients confidently choose your practice when they search your name or service.
These areas need careful, non-sensational language that supports rather than alarms. We write ads that communicate your expertise and approach without exploiting distress or implying outcomes, keeping the tone appropriate to families and individuals seeking help in vulnerable circumstances.
Demand often lifts at the start of the year and around GP care plan renewal periods, then varies by condition through the year. We track these patterns in your account and adjust bidding and budget so you stay competitive in busy periods without overspending in quieter ones.
It depends on your conditions, location, and competition, so we avoid promising a fixed figure. During discovery we share relevant allied health benchmarks so you can form a grounded expectation, then we report your actual cost per booked patient once campaigns are running.
Where your platform allows it, yes. We integrate with systems such as Halaxy, Cliniko, and Splose so we can measure consultations booked rather than just enquiries received, and feed that real signal back to Google to improve who your ads reach.
Enquiries can begin within days of launch, but the account needs several weeks of data and adjustment to find its rhythm. Conditions, suburbs, and search terms reveal their true performance over time, and we refine the campaign as bookings accumulate.
They reinforce each other. Paid search gives you immediate visibility for booking-ready conditions while your organic content builds longer-term authority, and the search term data from your ads often highlights content gaps worth addressing on your website.
Still have questions? We're here to help.
Book a free strategy callBook a free strategy call to discuss how Google Ads can help fill your appointment book. No obligation, no pressure, just a straightforward conversation about what's possible.
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