Parents researching developmental concerns for their children spend hours on Facebook and Instagram. Meta advertising puts your practice in front of these families, building awareness and trust before they ever search for an OT.
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Why Work With Us
We understand the nuances of marketing OT services. The careful messaging required for paediatric services, the trust signals parents need, and the targeting that reaches families genuinely concerned about their child's development.
Occupational therapy enquiries arrive through several doors at once: parents acting on a teacher's note, GPs writing referrals under a chronic disease management plan, NDIS support coordinators sourcing providers, and aged care families navigating Home Care Packages. We structure Facebook and Instagram campaigns to speak to each of these pathways separately rather than treating every enquiry as identical.
Families rarely think in clinical labels. They notice a child who cannot manage buttons and zips, an adult relearning meals after a stroke, or a parent struggling to get safely out of the bath. Our creative leads with these everyday functional concerns, which is how your prospective clients actually describe what they are experiencing before they ever hear the words occupational therapy.
Many OT practices run more than one service line under one roof. We segment campaigns so paediatric sensory and fine motor work, adult rehabilitation and functional capacity assessments, and home modification or assistive technology services each reach the right audience, with budgets and creative kept distinct so one stream does not cannibalise another.
An OT campaign that floods a waitlisted clinic helps no one. We tune delivery to your actual clinical capacity, slowing spend when your calendar is full and lifting it when you have openings or a new clinician starting, so enquiry volume stays in step with the appointments you can genuinely offer.
A large share of OT work in Australia is funded through the NDIS, and the people searching are often participants, parents or support coordinators rather than the end client. We write to that reality, referencing functional capacity assessments, plan reviews and reasonable and necessary supports accurately, and we target the coordinators and parents who actually choose providers.
We report on the metric that pays your wages: confirmed initial assessments and intakes, broken down by funding stream and service line. Reach and click figures sit underneath that as supporting context, never as the headline, so you always know which audiences are producing real appointments rather than just engagement.
Our Process
A systematic approach that builds visibility among your target families, nurtures their trust in your expertise, and guides them toward booking that first assessment.
We start by separating your paediatric, adult and aged care work and identifying how each is paid for, whether NDIS, Medicare chronic disease management referrals, Home Care Packages, private health or self-funded, so each stream gets its own audience and message.
We construct audiences around the functional concerns and life stages behind OT enquiries, layered with custom audiences from your existing client list and lookalikes, plus targeting that reaches NDIS support coordinators and parents of children in relevant age brackets.
We develop video and static creative that explains what an OT assessment involves, introduces your clinicians and shows your clinic environment, written to meet AHPRA advertising guidelines and Meta's health policies without relying on outcome promises or client stories.
We deploy the Meta Pixel and Conversions API with server-side enhancements so enquiries are followed beyond the form fill to the booked initial assessment, giving Meta cleaner signal and giving you attribution that survives iOS privacy changes.
We run ongoing testing across creative, audiences and funding-stream messaging, and adjust delivery against your live clinical capacity, scaling the streams with openings and easing back on those that are waitlisted.
Deep Dive
The unique opportunity of social advertising for occupational therapists.
Most parents don't wake up one morning and search for an occupational therapist. Their journey usually begins with a concern: their child struggling with handwriting, having meltdowns over clothing textures, or finding it difficult to focus in class. They start researching these concerns on Facebook and Instagram, joining parenting groups, reading articles, and looking for answers.
Meta advertising allows you to be present during this research phase. By targeting parents with interests in child development, sensory processing, or specific concerns, you can introduce your practice as a helpful resource before they even realise an OT assessment might help.
Meta's targeting capabilities are powerful for paediatric OT practices. We can reach parents of children in specific age ranges, people who have engaged with child development content, members of parenting groups, and those who have shown interest in conditions like autism, ADHD, or sensory processing difficulties.
We build custom audiences from your existing client base, finding parents with similar characteristics. We retarget website visitors who browsed your services but didn't book. These layered approaches help you reach the families most likely to need and value your services.
Parents making decisions about their child's care need to trust you before they'll book. Our creative strategies focus on demonstrating your expertise, showing your approach to working with children, and making the first step feel comfortable and low-risk.
We test different approaches: educational content about developmental milestones, introductions to your therapists, explanations of what to expect from an assessment. Through systematic testing, we find what resonates with your target families.
As registered health practitioners, occupational therapists must ensure all advertising meets AHPRA guidelines. This includes careful handling of testimonials, appropriate language around outcomes, and correct display of qualifications. Many agencies don't understand these requirements, putting your registration at risk.
We build AHPRA compliance into every piece of creative. Our copywriters understand the guidelines, and every ad is reviewed before launch. You get campaigns that perform while keeping your registration protected.
iOS privacy changes have made measuring Meta advertising results challenging. We've invested in tracking infrastructure that connects campaigns to actual client bookings, showing you which ads drive real enquiries and assessments, not just clicks and form fills.
Medical Marketing Results
Case Study
“We went from launch to $1M ARR in seven weeks.”
Mitchell — Founder, Rumen
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
350 to 6,500 patients in 15 months. $1M ARR in 7 weeks. 90% admin workload reduction through automation.
Client Results
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
What's Included
Everything from audience research and creative production to campaign management and performance reporting, built specifically for occupational therapy practices.
Separate campaign structures for paediatric, adult rehabilitation and aged care OT, so each life stage and funding source is addressed with its own audience and creative.
Audiences built around the everyday functional difficulties that prompt OT enquiries, plus custom and lookalike audiences drawn from your own client base.
Campaigns aimed at the people who actually choose OT providers, including NDIS support coordinators and parents researching their child's development.
Instant forms and landing pages designed to book initial assessments and capture the funding details your intake team needs upfront.
Every ad checked against AHPRA advertising guidelines and Meta's health policies before launch, with no outcome guarantees or client testimonials used as proof.
Budget pacing tied to your real clinical availability, lifting spend on streams with openings and easing back when a service line is waitlisted.
Meta Pixel plus Conversions API configured to follow enquiries through to booked assessments, preserving attribution despite iOS and browser privacy limits.
Monthly reporting that breaks confirmed assessments down by funding source and service line, with clear recommendations for the next cycle.
FAQ
What OT practice owners typically ask about Facebook and Instagram advertising.
Yes. We build separate audiences and messaging for participants and families, and for the support coordinators who often shortlist OT providers. The copy references functional capacity assessments and plan supports accurately, and we keep all targeting within Meta's special ad category rules where they apply.
No. Those audiences think and search differently and are usually funded differently, so we run them as separate campaigns with their own budgets and creative. That stops a busy paediatric stream from eating the budget meant for adult rehabilitation, and lets us report on each independently.
We avoid testimonials, before and after framing, and any promise of outcomes. Instead we focus on explaining what an assessment involves, the functional areas you work across, and your clinicians' qualifications. Every piece of creative is reviewed against AHPRA advertising guidance and Meta's health policies before it goes live.
The strongest OT ads describe the everyday functional difficulty a family is facing, such as a child struggling with handwriting or an adult relearning daily tasks, then explain how an assessment helps clarify what is going on and what support is available. That is informative and compliant without overstating results.
Yes, and we treat that as a core part of the job. We pace delivery to your live clinical capacity, slowing or pausing streams that are waitlisted and scaling those with openings or a new clinician coming on board, so enquiry volume matches the appointments you can offer.
We usually separate them. Adults referred under a GP chronic disease management plan have different expectations and price sensitivity to self-funded private clients, so distinct messaging and landing pages tend to convert better than one generic campaign trying to serve both.
It complements them. Referral networks bring a steady base, but Meta lets you reach families and adults who have noticed a functional concern but have not yet acted on it. It is a way to grow beyond your existing referrers without depending on any single one of them.
We track past the form submission to the booked initial assessment using the Meta Pixel and Conversions API with server-side enhancements. That tells us which audiences and creative produce genuine intakes by funding stream, rather than just clicks or enquiry counts.
Paediatric enquiries often lift around the start of the school year and after parent-teacher discussions, while NDIS demand can shift around plan review periods. We map your own historical patterns and weight budget toward the months when each stream tends to be most active.
Yes. Those services attract a different audience, often older adults, carers or aged care families, so we run dedicated campaigns and creative for them rather than burying them inside a general OT message where they tend to get overlooked.
We review anything you have, but OT campaigns generally perform best with creative made for the format, such as short clinic and clinician introduction videos and clear function-led graphics. We produce this for you and test variations rather than relying on repurposed website images.
The first weeks cover mapping your service lines and funding mix, setting up tracking, and building audiences and creative. Campaigns then enter a learning phase, and we generally expect delivery to stabilise and the data to become reliable across roughly the first four to six weeks.
Still have questions? We're here to help.
Book a free strategy callBook a free strategy call to explore how Facebook and Instagram advertising can help grow your OT practice. We'll discuss your services, your ideal clients, and what's realistically achievable.
Book a free strategy session with Australia's healthcare marketing specialists. No obligations, just actionable insights for your practice.
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