When someone searches for a psychologist, they've taken an important first step. They're ready for support. Google Ads puts your practice at the top of these meaningful searches, connecting you with people who need your help.
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Why Work With Us
Mental health marketing requires sensitivity and expertise. We know how to reach people seeking support without being intrusive, how to communicate your expertise while meeting AHPRA requirements, and how to build campaigns that connect you with clients who genuinely need your help.
Most people who reach a psychologist arrive via a GP and a Mental Health Treatment Plan. We structure campaigns around how funded clients search (rebated sessions, referral wording, session limits) so your enquiries match the intake you can actually book.
Clinical, counselling, forensic, and other areas of practice endorsement carry specific advertising obligations under AHPRA. We reflect your registered title and scope accurately in ad copy, never implying qualifications or specialisations a practitioner does not hold.
People rarely search for a generic psychologist. They search for help with anxiety, trauma, ADHD assessment, perinatal support, or grief. We split campaigns by presenting concern so the search, the ad, and the page all speak to one situation.
Some clients want a clinic within driving distance, others want video sessions and search statewide. We separate location-bound and telehealth-eligible demand so geo settings and messaging suit each, rather than averaging both into one underperforming campaign.
Beyond Medicare rebates, your practice may take private, WorkCover, DVA, EAP, NDIS-funded, or NDIS self-managed clients. We map keywords and ad copy to the streams you accept so you attract the referrals your model is set up to serve.
We track which campaigns generate intake enquiries and booked initial consultations without surfacing identifying detail about who is seeking support. Reporting tells you what is working while keeping the sensitivity of mental health data front of mind.
We connect to the systems psychology practices actually run, including Halaxy, Cliniko, Power Diary, and Splose, so optimisation follows confirmed initial appointments rather than form submissions that never convert to a session.
Search terms for mental health shift constantly and attract irrelevant clicks. We review queries, refine negatives, and adjust bids on a working cadence so spend stays on people genuinely seeking a psychologist, not curiosity traffic.
Years of managed spend across allied health and mental health practices give your account realistic cost-per-enquiry and conversion expectations from launch, so budget decisions rest on comparable data rather than assumptions.
Our Process
A structured approach refined across hundreds of healthcare campaigns, designed to generate quality enquiries while respecting the sensitive nature of mental health services.
We map your funding mix, endorsed areas of practice, telehealth eligibility, and current waitlist, then identify the presenting concerns and locations worth competing for before a dollar is spent.
We construct separate campaigns and ad groups for each presenting concern and funding stream you serve, so match types, bids, and messaging stay tight to genuine intent.
Ad copy and landing pages are written to AHPRA advertising guidelines and Google healthcare policy, using accurate practitioner titles, no prohibited testimonials, and language that reassures without overstating outcomes.
We implement call tracking, form and booking event tracking, and server-side conversion feedback to Google, attributing enquiries through to confirmed initial sessions in your practice management system.
Once live, we optimise against booked initial consultations and quality of enquiry, pruning wasteful queries and reallocating budget toward the concerns and locations that fill your caseload.
Deep Dive
Understanding how people search for mental health support and building campaigns that connect them with your practice.
When someone searches for a psychologist, they've often been considering it for weeks or months. They've finally decided to take action. This moment represents significant courage and readiness for support. Your practice needs to be visible at exactly this point.
Google Ads ensures you appear at the top of these searches. Unlike social media advertising where you're interrupting someone's feed, search advertising meets people where they are: actively seeking help and ready to take the next step.
Our experience across psychology campaigns reveals clear patterns in how people search. Some search by condition: "anxiety psychologist" or "depression counselling." Others search by approach: "CBT therapist" or "EMDR psychologist." Many search locally: "psychologist near me" or "psychologist Sydney."
Each search type requires different campaign structures and messaging. Someone searching for trauma therapy has different needs than someone seeking couples counselling. We build campaigns that speak directly to each client's situation.
Many psychology practices serve both Medicare-rebated and private clients. These require different approaches. Medicare clients often search for "bulk billing psychologist" or "psychology mental health care plan." Private clients may search by specialty or approach. We structure campaigns to capture both segments effectively.
As registered health practitioners, psychologists must ensure all advertising complies with AHPRA guidelines. This means no testimonials implying therapeutic outcomes, careful language around conditions and treatment, and appropriate disclosure of qualifications. Many generic marketing agencies don't understand these requirements.
Our team has built compliance into our process. Every ad, landing page, and extension is reviewed against current regulations before launch. This protects your registration while ensuring campaigns actually run without disapprovals.
Mental health marketing requires careful attention to privacy. We implement tracking that measures campaign effectiveness without compromising client confidentiality. You'll know which campaigns drive enquiries without exposing sensitive information about who's seeking help.
This tracking connects to your actual appointment data, showing you the true cost of acquiring each new client and which services generate the best return on your advertising investment.
Medical Marketing Results
Case Study
“We went from launch to $1M ARR in seven weeks.”
Mitchell — Founder, Rumen
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
350 to 6,500 patients in 15 months. $1M ARR in 7 weeks. 90% admin workload reduction through automation.
Client Results
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
What's Included
Full-service Google Ads management built specifically for psychology practices, with the compliance knowledge and tracking infrastructure that makes the difference.
Every ad, extension, and landing page checked against AHPRA advertising guidelines and Google healthcare policy before it goes live, with accurate use of registered psychologist titles and endorsed scope.
Distinct campaigns for anxiety, depression, trauma, ADHD and autism assessment, perinatal, grief, and other concerns your practitioners treat, each with its own intent and messaging.
Keyword and copy coverage for Mental Health Treatment Plan, bulk-billed, private, WorkCover, DVA, EAP, and NDIS-funded enquiries, matched to the streams your practice accepts.
Separate handling of in-clinic catchment and statewide telehealth demand, with geo settings, radius targeting, and location assets configured to each.
Tracked numbers with call recording and transcription so you can see which campaigns drive intake calls and how reception converts enquiries into booked sessions.
Pages designed to reassure a hesitant first-time client, explain the referral and rebate process clearly, and make booking an initial appointment straightforward.
Pacing and dayparting that scale spend up or down in line with practitioner availability, so you are not paying for enquiries you cannot place for weeks.
Reporting that connects ad spend to enquiries and confirmed initial consultations, with cost per booked client and recommendations for the next period.
FAQ
Common questions about Google Ads for psychology practices, based on conversations with practitioners like you.
Not always. Some already have a Mental Health Treatment Plan and search for a rebated psychologist, while others are early in the process and have not seen a GP yet. We build campaigns for both, with copy that explains the referral and rebate pathway for those who need guidance.
Yes, provided the practitioner holds that endorsement. AHPRA advertising guidelines require titles and specialisation claims to be accurate, so we only reference endorsed areas of practice for practitioners who are registered to use them.
Assessment enquiries (ADHD, autism, cognitive, or diagnostic) search and convert differently to therapy. We run separate campaigns for assessment services with their own keywords, messaging, and pages so these higher-value enquiries are captured properly.
If everyone is fully booked, we usually pace spend conservatively or target the specific concerns and practitioners with capacity. Ads are most useful when you have availability to fill or are bringing on new practitioners, and we can scale alongside your roster.
Yes. Where your practitioners offer telehealth, we run statewide or multi-region campaigns separate from your in-clinic campaigns, with messaging that makes the video option clear and geo settings matched to where you are registered to practise.
Mental health search terms can be competitive. We manage cost by keeping campaigns tightly themed to genuine intent, maintaining strong negative keyword lists, and optimising toward booked sessions rather than raw clicks, so budget concentrates on enquiries that turn into clients.
AHPRA guidelines prohibit using testimonials in advertising regulated health services, which includes psychology. We build campaigns that demonstrate credibility through qualifications, approach, and clear information rather than client testimonials, keeping you compliant.
Yes. We can structure campaigns by practitioner specialisation, presenting concern, or location, and route enquiries appropriately. This suits group practices where one psychologist handles trauma, another perinatal, and another assessments, for example.
Enquiry volume often shifts across the year, with patterns around the post-holiday period, end of financial year, and the rollover of Medicare session counts in January. We factor these into pacing and bidding so you are present when demand rises.
We measure campaign performance and booked appointments without capturing or exposing identifying detail about who sought support. Tracking is configured to respect the sensitivity of mental health data while still telling you which campaigns are working.
Yes, where your practice accepts those streams. Each has distinct search behaviour and referral processes, so we tailor keywords, ad copy, and landing pages to the funding pathways you are set up to invoice.
You see spend mapped to enquiries and confirmed initial consultations, cost per booked client, performance by presenting concern and location, and clear recommendations for the next period, rather than a dump of clicks and impressions.
Still have questions? We're here to help.
Book a free strategy callBook a free strategy call to discuss how Google Ads can help you reach more clients who need your support. No obligation, just a straightforward conversation about what's possible.
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