Many people think about seeking psychological support for months before they act. Meta advertising helps you reach them during this consideration phase, normalising the decision to seek help and positioning your practice as a supportive option.
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Why Work With Us
Mental health advertising requires a delicate touch. We know how to reach people who may benefit from support without being intrusive or triggering. Our messaging normalises seeking help while respecting the deeply personal nature of the decision.
Most psychology enquiries arrive holding a GP Mental Health Treatment Plan. Our creative speaks to people who have already seen their GP and now need to choose a registered psychologist, not just generic wellbeing messaging.
We distinguish general registration, clinical psychology endorsement, and registrar pathways accurately in ad copy, so your area of practice is represented in a way AHPRA accepts and prospective clients understand.
Confusion about rebates, gap fees, and session limits stalls bookings. We frame the Better Access pathway factually in landing experiences so enquiries arrive already understanding how rebates apply to your fees.
Many practices now run hybrid books across video and rooms. We segment campaigns so people seeking telehealth and people wanting face-to-face sessions see the option that suits them, lifting booked-appointment rates.
Every asset is checked against the National Law and AHPRA advertising guidance before it goes live. No testimonials about clinical outcomes, no claims that could be read as guarantees, no use of restricted terms outside your registration.
We report on enquiries and booked initial consultations without exposing who is seeking psychological support, using server-side tracking that keeps individual client identity out of the platform.
Our Process
A systematic approach that builds visibility for your practice, normalises seeking support, and guides people toward taking that important first step.
We start by understanding your endorsement areas, presenting concerns you are equipped for, current wait times, telehealth capacity, and which referral sources already feed your practice, so campaigns fill the gaps you actually want filled.
We assemble audiences around life-stage and wellbeing interests, geographic catchment, and warm pools such as past website visitors, deliberately avoiding sensitive condition-based targeting that Meta restricts in health categories.
We produce video and static creative that introduces your psychologists as people, explains how a first session works, and addresses the GP-referral and rebate process, all written to sit comfortably within AHPRA guidance.
We route clicks to lead forms or landing pages that set expectations on fees, rebates, wait times, and session format, reducing no-shows by making sure enquiries arrive informed rather than uncertain.
We track which audiences and creatives produce genuine initial-consultation bookings, prune what only generates clicks, and reinvest into the combinations that fill your book, with monthly reviews tied to caseload not vanity metrics.
Deep Dive
The unique considerations of social advertising for mental health professionals.
Most people who would benefit from psychological support don't start by searching for a psychologist. They may be struggling with anxiety, navigating a difficult life transition, or dealing with relationship challenges. They're scrolling through social media, not yet ready to take action but open to the idea of support.
Meta advertising allows you to be present during this consideration phase. By reaching people with interests in personal development, wellbeing, and mental health awareness, you can normalise the decision to seek professional support and position your practice as a welcoming option.
Mental health advertising requires exceptional care. Imagery must be hopeful without being unrealistic. Copy must be inviting without making therapeutic promises. The overall tone must normalise seeking help while respecting that it's a deeply personal decision.
We've developed creative approaches that achieve this balance. Educational content about mental wellbeing. Practitioner introductions that humanise your team. Messages that acknowledge struggles while offering hope. Every piece of creative is designed to build trust and reduce barriers to reaching out.
Psychology advertising faces strict AHPRA guidelines. No testimonials implying therapeutic outcomes. No claims about treating specific conditions in ways that could be seen as guarantees. Appropriate disclosure of qualifications. Many agencies don't understand these requirements.
We build AHPRA compliance into every piece of creative. Our copywriters understand the guidelines intimately, and every ad is reviewed before launch. You get campaigns that perform while keeping your registration protected.
Meta's targeting capabilities must be used thoughtfully in mental health marketing. We focus on general wellbeing interests rather than targeting based on mental health conditions. This approach respects privacy while still reaching people who may benefit from your services.
We've invested in tracking infrastructure that measures campaign effectiveness without compromising client confidentiality. You'll know which ads drive enquiries without exposing sensitive information about who's seeking help.
Medical Marketing Results
Case Study
“We went from launch to $1M ARR in seven weeks.”
Mitchell — Founder, Rumen
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
350 to 6,500 patients in 15 months. $1M ARR in 7 weeks. 90% admin workload reduction through automation.
Client Results
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
What's Included
Everything from audience research and sensitive creative production to campaign management and performance reporting, built specifically for psychology practices.
Geographic and life-stage audiences matched to your clinic location and telehealth coverage, kept clear of restricted health-condition categories.
Ads that introduce your psychologists and explain a first appointment, building familiarity before someone ever picks up the phone.
Destinations that explain Mental Health Treatment Plans, gap fees, and session format up front so enquiries are qualified and ready.
Native Meta lead forms or direct routes to your practice management booking system, whichever produces cleaner initial consultations.
Gentle re-engagement for people who visited but did not enquire, capped at a frequency that respects the sensitivity of the decision.
Creative and targeting kept inside both AHPRA advertising guidance and Meta's restricted-health-content rules, reviewed before every launch.
Attribution that survives iOS signal loss and keeps individual client identity out of the ad platform while still measuring real outcomes.
Monthly reporting framed around enquiries and booked first sessions against your available capacity, not impressions and reach alone.
FAQ
What psychology practice owners typically ask about Facebook and Instagram advertising.
Yes. We build campaigns and landing experiences that speak directly to people holding a Mental Health Treatment Plan who now need to choose a psychologist, as well as people earlier in their consideration. The messaging adapts to where someone is in that journey.
We can reference the Better Access pathway factually, explaining that eligible clients with a valid referral and treatment plan may claim a rebate, without overstating eligibility or making the rebate sound automatic. We keep the framing accurate to protect your registration.
We represent each practitioner's actual registration and any endorsement accurately. Clinical psychology endorsement, general registration, and registrar status are described as they legally stand, so prospective clients understand the distinction and AHPRA requirements are met.
Many practices advertise to fill specific gaps rather than the whole book, for example a new associate, telehealth capacity, a second location, or a presenting area you are keen to grow. We can scope campaigns to those openings rather than driving undifferentiated demand.
Yes. We commonly split campaigns so people who prefer video sessions and people who want to attend your rooms see the right option, which lifts the rate at which enquiries convert to booked initial consultations.
AHPRA advertising guidance prohibits testimonials about clinical care, so we do not use client reviews or recovery stories in ad creative. Instead we build trust through practitioner introductions, clear information about your approach, and explanations of how a first session works.
Meta classifies mental health as a sensitive category and limits condition-based targeting. We work within that by using life-stage, interest, geographic, and warm-audience signals rather than inferring or targeting anyone's mental health status.
We can build awareness campaigns aimed at relevant professional audiences to support your referral relationships, though we treat this as a complement to direct-to-client advertising and to your own referral-building, not a replacement for either.
We use server-side conversion tracking that counts enquiries and booked first sessions while keeping individual client identity out of the ad platform. You see what is working at the campaign level, never sensitive details about specific people.
Enquiries usually begin within the first week or two, while the account moves through its learning period over roughly the first month or so as we refine audiences and creative. We set expectations against your capacity rather than promising a fixed volume.
Yes. For group practices we can balance demand across practitioners, locations, and presenting areas, directing enquiries toward whoever has availability so the campaign supports your whole team rather than overloading one clinician.
Still have questions? We're here to help.
Book a free strategy callBook a free strategy call to explore how Facebook and Instagram advertising can help you reach more people who need support. We'll discuss your services, your approach, and what's realistically achievable.
Book a free strategy session with Australia's healthcare marketing specialists. No obligations, just actionable insights for your practice.
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