New patient specials have commoditised dental advertising. We help you compete on value rather than price, attracting patients who appreciate quality care and accept comprehensive treatment plans, not just the cheapest clean in town.
Trusted by 100+ Australian and Global businesses in healthcare
Our Director Has Been Seen On
Why Medical Marketing Group
Attracting patients is easy. Attracting patients who accept treatment plans and return for hygiene requires strategy.
General dentistry, cosmetic, implants, orthodontics, and emergency dental each attract a different patient with different intent. We build separate campaigns for each so budget and messaging match what the patient is actually searching for.
Anyone can run a $49 new patient special. We position your practice around quality of care, experience, and patient comfort so you attract patients who weigh value, not just the cheapest clean in the area.
Dental patients book close to home or work. We target your catchment with radius and suburb-level controls so you only pay for clicks from people who can realistically attend your chair.
Dental anxiety stops people booking. We write ad copy and landing pages that acknowledge it, highlight comfort options like sedation, and build trust before the patient ever picks up the phone.
Google reviews carry real weight in dental decisions. We structure campaigns to surface your rating and review count, and reinforce that social proof across the booking path.
Dental advertising sits under AHPRA rules on inducements and misleading claims. We are AHPRA and TGA aware, so copy is written to stay within the guidelines from the first draft, not patched after a disapproval.
We integrate with practice management systems like Halaxy, Cliniko, and Splose to track from click through to booked appointment, not just form fills, so optimisation is based on real bookings.
We are in your account daily, not monthly. Proactive scripts monitor performance around the clock so wasted spend and disapprovals get caught before they cost you money.
A decade of dental ad spend across the industry means your campaigns start with proven benchmarks rather than guesswork, so you skip the expensive learning curve.
Our Process
Built on understanding dental practice economics and patient behaviour
We map your treatment mix, patient demographics, fee structure, and growth goals so the strategy supports the patients you want, not just raw lead volume.
Separate campaigns for general dentistry, cosmetic, implants, orthodontics, and emergency dental, each with its own budget, keywords, and targeting so high-value treatments are not buried under cheap-clean searches.
Ad copy and landing pages written to meet AHPRA advertising guidelines while still differentiating your practice, with claims qualified where the rules require it.
Conversion-focused pages that address dental anxiety, showcase your team and reviews, and make booking straightforward across desktop and mobile.
Ongoing refinement driven by actual booking and treatment-acceptance data, shifting budget toward the campaigns and keywords that fill the chair.
Deep Dive
Why lead volume metrics miss what actually matters for practice growth
The dental industry has trained patients to expect discounts. New patient specials, $49 clean and check offers, and price-focused advertising have become the norm. Practices compete on price, patients shop on price, and the cycle continues.
Here is the problem: patients attracted by the cheapest offer are often not the patients who accept comprehensive treatment plans. They come for the discounted clean, decline the recommended crown, and disappear until the next cheap offer appears. Your chair is filled, but your treatment acceptance rate suffers.
We take a different approach. Rather than racing to the bottom on price, we position your practice around value, experience, and patient care. This attracts a different type of patient, one who chose you for quality rather than discount, and who is more likely to accept recommended treatment.
Dental searches fall into distinct categories, each requiring different approaches. General dentistry searches like "dentist near me" are competitive and often price-sensitive. Emergency searches like "toothache dentist open now" have high intent but require immediate response. Cosmetic searches like "veneers Sydney" indicate higher-value treatment interest.
We build separate campaigns for each category because collapsing them together wastes budget and muddies messaging. The patient searching for an emergency dentist at 9pm needs different information than someone researching Invisalign options over several weeks.
This treatment-specific approach allows better budget allocation. You can invest more in high-value treatment searches while maintaining presence for general dentistry without overspending on competitive terms.
Dental anxiety affects a significant portion of the population. These patients delay care, cancel appointments, and struggle to complete treatment plans. Your advertising needs to acknowledge this reality rather than pretend it does not exist.
We craft ad copy and landing pages that build trust and reduce anxiety. Team introductions that humanise your practice. Sedation options highlighted for nervous patients. Testimonials from previously anxious patients. Every element designed to make taking the first step feel safer.
Anxious patients who feel understood convert at higher rates. They also tend to be loyal once they find a practice they trust, leading to strong lifetime value despite the extra effort required to win them initially.
Google reviews disproportionately influence dental patient decisions. Patients read reviews before calling. They compare star ratings. They look for mentions of their specific concerns, whether that is anxiety management, pain levels, or staff friendliness.
Our campaigns are built to leverage your review profile. We showcase review counts and ratings in ad copy. Landing pages feature relevant testimonials. The entire conversion path reinforces the social proof that your reviews provide.
If your review profile needs improvement, that becomes a strategic priority. We can advise on review generation approaches that complement your advertising investment.
Dental groups with multiple locations face additional complexity. Patients search for dentists near them, not for your brand name. Each location needs local visibility while maintaining brand consistency.
We build campaigns with location-specific targeting, ad copy, and landing pages. Each practice appears as a local option while benefiting from the efficiency and data of group-level management. Reporting provides both location-specific and portfolio-level views.
This approach prevents internal competition between your own locations while maximising coverage across your service area. Patients find their nearest location. You capture the lead wherever they search.
Google Ads delivers new patient enquiries from week one, but the traffic stops the moment you pause spend. Dental SEO takes longer to build, typically three to six months before meaningful rankings appear, yet the organic traffic it generates compounds over time and costs nothing per click once established. The most successful dental practices we work with run both channels in parallel. Google Ads carries the immediate patient pipeline while SEO builds a long-term asset that steadily reduces reliance on paid search. We often see practices shift their budget ratio from 80/20 paid-to-organic in the first year to closer to 50/50 by the end of the second, as the SEO investment begins to deliver a lower cost per acquisition than paid search alone.
Medical Marketing Results
Case Study
“We went from launch to $1M ARR in seven weeks.”
Mitchell — Founder, Rumen
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
350 to 6,500 patients in 15 months. $1M ARR in 7 weeks. 90% admin workload reduction through automation.
Client Results
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Capabilities
Everything needed to attract the patient mix your practice wants
Dedicated campaigns for general, cosmetic, implants, orthodontics, and emergency dental, each with messaging and targeting matched to that patient.
Management of Google Local Service Ads for prominent visibility with the Google Guaranteed badge in local dental searches.
Dedicated campaigns for high-intent, often after-hours searches like toothache and broken tooth so urgent patients reach you first.
Track every phone enquiry back to the campaign and keyword that drove it, with AI transcription and analysis of call quality.
Integration with your booking and practice management system to follow the patient from click through to a confirmed appointment.
Campaigns structured to surface your Google reviews and rating throughout the patient journey, from ad copy to landing page.
Ongoing analysis of how rival practices position and bid so we can keep your campaigns competitive in your catchment.
Monthly reporting focused on the numbers that matter for a practice: cost per booking and real return, not just clicks and impressions.
Common Questions
Everything you need to know about our healthcare marketing services, compliance approach, and how we help practices grow.
It depends on your local competition, the treatments you want to promote, and your growth goals. A single-location practice marketing general dentistry sits at a different level than one pushing implants or Invisalign in a competitive metro area. We recommend a budget after a discovery call where we assess your specific market, rather than quoting a number blind.
Campaign strategy and build, keyword research, AHPRA-aware ad copy, landing page guidance, conversion and call tracking setup, ongoing optimisation, and monthly reporting. Where it fits your practice we also manage Local Service Ads and dedicated emergency dental campaigns.
Enquiries can start within days of launch because these are high-intent searches. Campaigns typically reach their stride after four to eight weeks as we gather booking data and optimise toward the patients who actually attend, not just the ones who click.
All copy is written with AHPRA advertising guidelines in mind, including the rules on inducements, testimonials, and misleading claims. We are AHPRA and TGA aware, so we know which claims need qualifying and how to build campaigns that stay within the guidelines while still converting.
Yes. High-value treatments need their own campaigns with different keywords, messaging, and budget. Someone researching implants over several weeks behaves very differently from someone searching for a check and clean, so we keep those journeys separate.
By positioning your practice on value rather than racing to the bottom on price. Patients drawn in by the cheapest offer often decline recommended treatment and disappear until the next discount. We target patients who weigh quality and care, which tends to suit practices focused on comprehensive treatment.
We acknowledge it directly in ad copy and on landing pages, highlight comfort and sedation options where you offer them, and introduce your team so the practice feels human before the first call. Nervous patients who feel understood are more likely to book.
Yes. Emergency searches like toothache or broken tooth are high-intent and often after hours. We build dedicated campaigns with appropriate scheduling and messaging so urgent patients can reach you when they need care.
We integrate with major healthcare systems including Halaxy, Cliniko, and Splose, plus leading CRMs. This lets us track actual patient bookings, not just enquiries, so we optimise for real results.
We connect to your booking system where possible to follow ad clicks through to confirmed appointments, and use AI-powered call tracking that transcribes and analyses phone enquiries. That lets us report on cost per booking and real return rather than clicks alone.
Yes. Multi-location groups get location-specific targeting, ad copy, and landing pages so each practice appears as a local option while benefiting from group-level data and management. Reporting covers both the individual locations and the overall portfolio.
We offer free account audits that often reveal wasted spend, even in accounts run by reputable agencies. Healthcare advertising has nuances generalists miss. A second opinion costs nothing.
Still have questions? We're here to help.
Book a free strategy callBook a strategy call to discuss how Google Ads can help your dental practice attract patients who book, show up, and accept treatment plans.
Book a free strategy session with Australia's healthcare marketing specialists. No obligations, just actionable insights for your practice.
Start typing to search across all pages
No results found. Try a different search term.
