Every day, patients in your area search for a GP. Some need a bulk billing clinic. Others want a doctor accepting new patients. With a decade of healthcare-specific Google Ads experience, we know how to put your clinic in front of these patients at the exact moment they're ready to book.
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The Healthcare Ads Specialists
Our team has run thousands of healthcare campaigns. We know the difference between a bulk billing clinic in Western Sydney and a private practice on the North Shore. That knowledge shapes every campaign we build.
In most clinics the practice manager runs the front desk, the rosters, and the marketing budget. We brief, report, and make decisions in language that works for whoever owns the books, so approvals do not stall waiting on a partners' meeting.
There is no point driving demand for a session type your roster cannot absorb. We align ad spend to which doctors are taking new patients, which days have gaps, and whether you need standard consults or longer appointment types filled.
Ad copy is written to the AHPRA advertising guidelines for registered health practitioners and the Medical Board code of conduct. We avoid prohibited testimonial use and keep every statement factual and verifiable against your services.
General practice is a walk-in and short-drive business. We target the suburbs and postcodes your patients actually live and work in, and exclude the areas where a click can never become a regular patient.
A bulk billing clinic and a private mixed-billing practice attract different patients with different expectations. We build the ad structure around your billing reality so the enquiries that arrive understand what to expect at the desk.
A large share of GP searches happen on evenings and weekends when a person feels unwell and their usual clinic is shut. We schedule bidding and tailor copy around your real opening hours, including any Saturday or extended-hours sessions.
Most clinics book through HotDoc or HealthEngine and run on Best Practice or Medical Director. We wire conversion tracking through your booking platform so reporting reflects appointments requested, not just landing page visits.
Healthcare auction conditions and your own appointment availability shift constantly. We monitor and adjust accounts daily rather than waiting for a month-end report, so wasted spend gets caught early.
Managing general practice campaigns across metro and regional Australia gives us reference points for cost per enquiry, sensible bid ranges, and copy angles. Your account starts informed rather than guessing in the first quarter.
How We Work
A proven approach refined across hundreds of GP clinic campaigns. We start with what's working in your market, not guesswork.
We start by mapping which doctors are accepting patients, your billing model, opening hours, and the services with spare appointment room. That picture decides where budget belongs before a single keyword is added.
We separate urgent same-day intent (sick today, GP open now) from continuity intent (family doctor, new patient registration) and service intent (skin checks, immunisations, care plans), then structure ad groups so each gets its own message.
We write responsive search ads and assets that meet AHPRA advertising guidelines and Google's healthcare policy, then complete the healthcare advertiser verification so campaigns can run uninterrupted.
We point traffic to pages that surface opening hours, billing arrangements, accepting-new-patients status, doctor profiles, and a one-tap path into your booking platform or phone line.
Once data flows, we shift budget toward the keywords, hours, and locations producing real appointment requests and calls, and trim the terms that draw clicks but no bookings.
The Complete Guide
A decade of running campaigns for medical practices has have taught us exactly what works for patient acquisition.
When someone searches for a GP, they're not browsing. They need a doctor. Maybe they've moved to a new area. Maybe their regular GP has retired. Maybe they need an appointment today and their usual clinic is booked out. These are high-intent searches from people ready to take action.
The challenge is that Google Ads for GP clinics isn't like running ads for a restaurant or a retail store. Healthcare advertising in Australia operates under strict AHPRA guidelines. Claims must be factual. Testimonials need proper consent. Pricing requires context. Google also applies its own healthcare policies on top of these regulations.
Our team has spent a decade navigating this landscape for GP clinics across Australia. We know which approaches get approved and which get rejected. More importantly, we know which approaches actually convert patients.
One of the biggest mistakes we see is treating all GP clinics the same in Google Ads. A bulk billing clinic in a competitive suburban area faces completely different dynamics than a private practice in an affluent suburb.
Bulk billing clinics typically compete on accessibility: 'bulk billing doctor near me', 'GP accepting new patients', 'same day doctor appointment'. The patient is often price-sensitive and values convenience. Campaigns need to emphasise availability and zero gap payments.
Mixed and private billing practices attract a different patient profile. These patients often search for specific services: 'skin cancer clinic', 'women's health GP', 'mental health care plan GP'. They're willing to pay for longer consultations and continuity of care. Campaigns should emphasise expertise, doctor backgrounds, and the quality of care.
We build campaigns around your billing model because the messaging, keywords, and landing page experience need to match what your ideal patients are looking for.
GP clinics are inherently local businesses. A patient in Melbourne's eastern suburbs isn't going to book an appointment at a clinic in the west. Effective Google Ads for GP clinics requires precise geographic targeting.
We use a combination of radius targeting around your clinic location and postcode-based targeting for your natural catchment area. For clinics near major employers, transport hubs, or shopping centres, we can adjust targeting to capture patients who work nearby even if they live further away.
This precision means you only pay for clicks from patients who can realistically become regular patients at your clinic.
Clicks and impressions are easy to measure. Actual patient bookings are what matter. We implement tracking that follows the patient journey from ad click through to booked appointment.
Integration with HotDoc, HealthEngine, or your practice management system means we can report on real conversions. You'll know your actual cost per new patient, not just your cost per website visit.
This data also feeds back into campaign optimisation. Keywords and ads that generate booked appointments get more budget. Those that generate clicks but not bookings get refined or paused.
Beyond general practice searches, there are significant opportunities in service-specific campaigns. Patients searching for 'skin check clinic near me' or 'travel vaccinations Sydney' are looking for specific services your clinic may offer.
These campaigns can attract patients who might not have considered your clinic otherwise. Once they're in for a skin check or travel consultation, they often become regular patients for ongoing care.
We build service-specific campaigns based on your clinic's strengths and the search demand in your area. This approach helps fill appointment books for high-value services while building your broader patient base.
Medical Marketing Results
Case Study
“We went from launch to $1M ARR in seven weeks.”
Mitchell — Founder, Rumen
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
350 to 6,500 patients in 15 months. $1M ARR in 7 weeks. 90% admin workload reduction through automation.
Client Results
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Complete Campaign Management
From keyword research to booking tracking, we handle the technical details so you can focus on patient care.
We prepare and submit the documentation Google requires for healthcare advertisers so your account clears verification and your ads stay eligible to serve.
Dedicated structures for high-urgency searches such as a GP open now or a same-day appointment, scheduled to match the hours your clinic can actually take walk-ins and bookings.
Campaigns aimed at people who have moved suburb or lost their previous GP, built to convert searches for a doctor taking new patients into registrations.
Separate campaigns for the services with appointment room, such as skin checks, travel and immunisation clinics, women's health, and chronic disease care plans.
Phone enquiries are tracked back to the campaign and keyword that drove them, with call analysis that shows how your front desk converts enquiries into booked appointments.
Conversion tracking tied to HotDoc, HealthEngine, or your practice system so reporting reflects appointment requests rather than page views.
Suburb, postcode, and radius targeting with exclusions for areas outside your realistic catchment, so budget concentrates on patients who can attend.
Monthly reporting in language a busy practice owner can act on: enquiries, calls, estimated cost per new patient, and what we are changing next.
Common Questions
What GP clinic owners ask us most about running Google Ads for patient acquisition.
Yes, and the structure changes to suit it. For bulk billing, we focus on volume keywords around accessibility and availability and keep cost per enquiry low, since the value sits in the long-term patient relationship rather than a single high-fee visit. We agree on a sensible cost per new patient with you before scaling spend.
They can. We align campaigns to which practitioners are accepting patients and which appointment types have room, and we can pause or scale by service line as your roster changes. The aim is to fill capacity that exists, not to create a waitlist you cannot service.
We prepare and submit the documentation Google requires for healthcare advertisers and manage the process end to end. This step protects your account from sudden suspensions and keeps ads eligible to run, which is why we handle it before scaling spend.
Not when the account is built for it. We schedule bidding and tailor copy around your true opening hours, including any extended or weekend sessions, and adjust messaging so after-hours searchers either book online for the next available slot or know exactly when you reopen.
Yes. Service line campaigns are one of the most efficient ways to use a general practice budget. We build separate structures for the services you want to grow, matched to local search demand and the appointment room you have, while keeping every claim factual and compliant.
The AHPRA advertising guidelines and the Medical Board code restrict testimonials, prohibit misleading or exaggerated claims, and require advertising to be factual and verifiable. We write within those rules from the first draft, so your ads describe your services and access accurately rather than making prohibited promises.
Yes. We set up conversion tracking through your booking platform so we can attribute appointment requests to the campaigns and keywords that produced them. That lets us optimise toward genuine bookings rather than clicks or form fills.
For most clinics we lead with search, because high-intent patient queries are best captured with tight keyword and ad control. Performance Max can supplement reach in some markets, but we apply it selectively and keep healthcare compliance and brand traffic exclusions in mind before adding it.
We scale demand to what your desk and roster can absorb and review call data to see how enquiries are being handled. If volume outpaces capacity, we throttle spend or shift it to online booking rather than burying your team in unanswered calls.
Through tracking and negative keywords. We track which terms produce booked appointments and calls that convert, then filter out searches signalling no genuine intent to attend, such as queries about scripts only, medical certificates from people outside your area, or roles you do not offer.
Yes. We structure separate campaigns or accounts per location with their own catchment targeting, billing messaging, and budgets, then report at both the site and group level so head office can compare performance across the network.
Demand lifts noticeably through the cold and flu months and flu vaccination period, around back-to-school and family registration in late summer, and across travel-health seasons before peak holiday periods. We plan budget and service campaigns around these patterns instead of spending flat all year.
Still have questions? We're here to help.
Book a free strategy callJoin the 100+ healthcare businesses our team has helped grow with Google Ads. Let's discuss how we can help your GP clinic capture more patients actively searching for a doctor.
Book a free strategy session with Australia's healthcare marketing specialists. No obligations, just actionable insights for your practice.
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