Families search for support coordinators when they feel overwhelmed by the NDIS system. They need someone to help them understand their options, connect with providers, and make the most of their funding. Your Google Ads need to reach them at that moment.
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Why Support Coordinators Choose Us
Families searching for support coordination are often overwhelmed. Our campaigns speak to their need for guidance and position your organisation as the trusted partner they need.
Support coordination sits between the participant and the rest of the NDIS. We write campaigns that reflect what a coordinator actually does: connecting people to providers, resolving service breakdowns, and building a plan participants can use. That nuance shows in the search terms we target and the copy we run.
Many searches happen right after a plan is approved or reviewed, when funding for coordination has just appeared and the participant has no idea where to start. We structure campaigns to capture that window, when intent is highest and the need for guidance is most acute.
Standard coordination and specialist coordination attract different searchers with different needs. We separate campaigns so your messaging matches whether someone needs general navigation help or complex, high-intensity support, rather than blending both into one diluted ad.
Coordinators often receive enquiries from LACs, plan managers, hospitals discharging patients, and allied health teams. We build campaigns that complement those referral streams instead of competing with them, capturing the families who go searching online while warm referrals continue offline.
Coordination can be delivered remotely or in person depending on the participant. We tailor location targeting to how you actually operate, whether you serve a defined catchment for face-to-face meetings or support participants across a wider region by phone and video.
A genuine enquiry for a coordinator is a phone call or a contact form from a participant, family member, or referrer. We track each one back to the keyword and campaign that produced it, so spend follows the searches that bring real people through your door.
We connect tracking to the systems coordination teams rely on, including Splose, Lumary, and similar case management platforms. That means we measure accepted participants and active cases, not just form submissions that may never convert.
Coordination markets shift as plan review cycles and local provider availability change. We are in your account regularly, adjusting bids and pausing wasteful terms, rather than setting campaigns once and checking back at month end.
We have run paid search across a range of NDIS service categories. That history gives your coordination campaigns realistic starting points for cost per enquiry and conversion rates, so you are not funding a long discovery phase from scratch.
Our Approach
A proven process built on what actually converts for support coordination providers across Australia.
We map your coordination levels, the disability cohorts you support best, your referral sources, and the regions you cover. This tells us which searches are worth pursuing and which to leave to your referral network.
We separate participant-intent terms, family carer terms, and referrer terms, then group them by coordination level and need. This structure stops a complex-needs searcher from landing on a general navigation message.
We craft ads around the relief of having someone navigate the system for them, the independence coordination is meant to build, and what sets your team apart, all kept within NDIS practice standards and AHPRA-aligned language.
We shape pages that explain what a coordinator does in plain terms, address how funding works, and make contacting you straightforward for participants, families, and professionals alike.
We implement call and form tracking tied to your case management system where possible, so each enquiry is attributed to its source and you can see which campaigns produce participants who actually engage.
We manage the account continuously, reallocating budget toward the coordination levels and locations that convert, and trimming searches that bring enquiries outside your capacity or capability.
Support Coordination Marketing
Insights from running Google Ads campaigns for support coordination providers across Australia.
Families searching for support coordinators are typically at a specific point in their NDIS journey. They have funding in their plan for coordination support. They feel overwhelmed by the system. They do not know how to find the right providers for their needs. They want someone experienced to guide them.
This context shapes effective Google Ads campaigns. Your ads need to acknowledge the complexity they face and offer the guidance they seek. Generic disability services advertising misses this emotional connection.
Support coordination choices often involve multiple family members. A participant might have a spouse, adult children, or parents all contributing to the decision. Your advertising needs to resonate with whoever does the research, whether that is the participant themselves or a family member researching on their behalf.
We create campaigns that speak to both participants seeking their own coordination support and family members searching for help with a loved one. Each audience sees messaging relevant to their situation.
Support coordination is fundamentally a relationship-based service. Families want coordinators who know the local provider landscape, understand regional NDIS office dynamics, and can meet face-to-face when needed. Your advertising needs to emphasise local presence and knowledge.
We build campaigns focused on the geographic areas you serve. Suburb-level targeting for metro areas. Regional targeting for broader coverage. Each campaign demonstrates you operate where families live and understand their local context.
Support coordination providers compete on service quality, not price. NDIS pricing is standardised, so families choose based on reputation, specialisation, and connection. Your advertising needs to communicate what makes your organisation different.
Do you specialise in certain disability types? Do you have expertise with psychosocial support? Are you known for complex cases? Do you focus on specific age groups? These differentiators belong in your ad messaging and landing pages.
Support coordination has a relatively straightforward conversion path. Families interested in your service want to understand your approach, meet your coordinators, and assess whether you are the right fit. Phone calls and consultation bookings are typical conversion actions.
We track both call and form enquiries, attributing each to specific campaigns and keywords. This data shows which messages and targeting drive genuine participant connections, not just website clicks.
Many markets have established support coordination providers with strong reputations. New or growing providers need campaigns that compete effectively without necessarily outspending larger competitors.
We help support coordinators find positioning opportunities. Perhaps there is an underserved geographic area. Maybe a disability specialty lacks dedicated providers. Our campaign strategy identifies and targets these opportunities where competition is lower and cost per enquiry more attractive.
Medical Marketing Results
Case Study
“We went from launch to $1M ARR in seven weeks.”
Mitchell — Founder, Rumen
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
350 to 6,500 patients in 15 months. $1M ARR in 7 weeks. 90% admin workload reduction through automation.
Client Results
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Campaign Inclusions
Comprehensive Google Ads management designed specifically for the support coordination sector.
Targeting of searches that signal a real need to find a coordinator, including plan navigation, provider connection, and help understanding NDIS funding.
Separate campaigns and budgets for standard coordination and specialist coordination, so each level reaches the right searcher.
Location settings configured to match how you deliver, from a defined face-to-face catchment to broader remote coverage.
Phone tracking that attributes calls to campaigns and captures call detail, useful given how often coordination enquiries start with a conversation.
Ad and landing content that also speaks to LACs, plan managers, and discharge teams who research coordinators on behalf of participants.
Re-engagement of visitors who explored your service but did not enquire, suited to families who research carefully before committing.
Monitoring of how other coordinators position and bid in your areas, used to find gaps where you can compete on fit rather than spend.
Regular reporting on enquiry volume, cost per enquiry, and performance by coordination level and location, written so it is easy to act on.
Common Questions
Practical answers about advertising support coordination services through Google.
Both happen. Plenty of coordination still arrives through LACs, plan managers, and hospital discharge teams. But a growing number of participants and family carers turn to Google straight after a plan is approved, especially when no one has explained who to call next. Paid search captures that group while your referral relationships keep working in parallel.
Yes. We separate campaigns so standard coordination and specialist coordination each have their own keywords, budgets, and messaging. Someone searching for help with complex or high-intensity needs sees relevant copy, and general navigation searchers are not pulled into the wrong message.
Searches for coordination spike around plan activation and review periods, when funding has just been allocated and the participant feels uncertain about next steps. We structure campaigns and bidding to be visible during those high-intent moments rather than spreading budget thinly across lower-intent browsing.
We can. Alongside participant and family targeting, we build messaging that speaks to professionals researching coordinators for someone they support. Landing content is written so a referrer can quickly judge your fit, response times, and the cohorts you work with.
Coordination is one of the services that can be delivered by phone and video, so we set location targeting to match your real operating model. If you meet participants in person within a catchment, we focus there. If you support people across a wider region remotely, we widen targeting while keeping spend efficient.
We treat calls as first-class conversions. Call tracking attributes each call to the campaign and keyword behind it, and where your case management system allows, we tie enquiries through to accepted participants and active cases so reporting reflects real engagement, not just contact attempts.
Yes, and we build campaigns to operate within them. We keep claims factual, avoid implying guaranteed outcomes, and use language that respects participant choice and control. NDIS and AHPRA expectations are constraints we design around, not obstacles we work past.
Coordination is bought for guidance, not for a specific task like cleaning or therapy. The searcher is often overwhelmed and looking for someone to make sense of the system. That changes the keywords, the tone of the ads, and what a landing page needs to reassure, which is why a coordination-specific approach matters.
It depends on your regions, the coordination levels you offer, and how much of your growth you want from paid search versus referrals. After a discovery call we suggest a starting budget matched to your capacity, so you attract enquiries you can genuinely take on.
Enquiries can come through within the first weeks of launch, since coordination search intent is immediate. Performance usually settles over the following one to two months as we learn which terms, levels, and locations produce participants who engage.
We adjust spend to your reality. If a region or coordination level fills up, we scale those campaigns back and shift budget to areas where you still have availability. The goal is a steady flow of enquiries you can actually service, not a pile of leads you have to decline.
It complements both. Paid search gives immediate visibility for high-intent coordination searches while SEO builds lasting organic presence, and neither replaces the trust that flows from referrers. Used together, they cover the participants who search online and those who arrive through your network.
We integrate with case management and CRM platforms used across the sector, including Splose, Lumary, and similar tools. That lets us follow an enquiry beyond the form, through to whether it became a participant your team is actively coordinating for.
Often, yes. A no-cost account review frequently surfaces wasted spend on out-of-area clicks or terms that attract participants outside your service scope, which general agencies miss in NDIS accounts. There is no obligation, just a clear read on whether your coordination spend is working.
Still have questions? We're here to help.
Book a free strategy callFamilies overwhelmed by the NDIS are searching for help right now. They need a support coordinator they can trust. Let us help you connect with them through targeted Google Ads campaigns.
Book a free strategy session with Australia's healthcare marketing specialists. No obligations, just actionable insights for your practice.
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