Vacancy-Led Campaign Pacing
Empty rostered places carry fixed staffing costs whether or not they are filled. We pace spend against your live vacancies, lifting reach where a place has opened and easing off once a home is at capacity.
Google Ads for Supported Independent Living
Google Ads That Fill SIL Vacancies
SIL providers face a dual challenge: filling participant places while maintaining staffing levels to deliver services. We build Google Ads strategies that address both needs, creating separate campaigns for participant acquisition and support worker recruitment that run in parallel.
Separate campaigns for participants and recruitment
Target coordinators managing SIL transitions
Geographic targeting for your service areas
Trusted by 100+ Australian and Global businesses in healthcare
Our Director Has Been Seen On
We Understand SIL Growth
What Sets Our SIL Provider Google Ads Apart
SIL expansion requires new participants and additional staff. Most marketing approaches focus on one or the other. We develop integrated strategies that grow your participant base while building the workforce needed to serve them.
Shared and Individual Living Nuance
A participant looking at a shared SIL home weighs housemate compatibility, while someone seeking individual living weighs privacy and autonomy. Campaigns and copy reflect which model each enquiry is for.
Built for the Referral Chain
Most SIL placements move through support coordinators and Local Area Coordinators rather than a participant searching alone. Messaging is written for the person actually shortlisting providers.
Plan-Cycle Awareness
SIL conversations cluster around plan reviews, hospital discharge, and transitions out of the family home. We map keyword themes and bidding to the moments families are genuinely deciding.
Enquiry Quality Over Volume
A vacancy enquiry that does not match the home's support ratio or participant mix wastes your intake team's time. We filter at the keyword and ad level so the enquiries arriving are workable.
Region-by-Region Capacity Mapping
Your fill position differs by suburb and by home. Spend is allocated against where you actually have rooms, not spread evenly across a service footprint that is already full in places.
Placement-Stage Conversion Tracking
We connect to your CRM or intake workflow where it allows, tracking which clicks become tours, plan-funding checks, and confirmed placements rather than stopping at the contact form.
Hands-On Account Management
Your account is reviewed and adjusted on a working rhythm, not left running between monthly reports. Search-term drift and budget pacing issues are addressed as they appear.
Disability-Sector Benchmark Data
Years of managing search budgets across NDIS providers gives your account a realistic starting point for cost per enquiry and conversion rates, so early decisions rest on evidence.
Coordinated Campaigns
A Walk-Through of
Our dual-track approach ensures you never have participants without staff or staff without participants. Campaign pacing and geographic targeting are coordinated so growth happens sustainably in each service area.
1
Vacancy and Capacity Mapping
We start with your current rooms, support ratios, and home locations, then prioritise advertising toward the places you can genuinely accept new participants into.
2
Audience and Keyword Framing
We separate participant and family searches from coordinator searches, and shared living from individual living, so each ad group speaks to one clear situation.
3
Compliant Copy and Home Pages
Ad copy and landing pages are written to NDIS practice-standard expectations, describing supports and living arrangements factually without overpromising outcomes.
4
Intake and Placement Tracking
We wire conversion tracking through to your intake process, with call tracking on phone enquiries, so reporting reflects real placements rather than form counts.
5
Pacing Against Fill Rate
Once live, budgets shift continuously as homes fill and new vacancies open, keeping spend pointed at rooms that still need participants.
Deep Dive
A Practical Read on SIL Provider Google Ads
Addressing the dual challenge of participant acquisition and workforce growth
The Dual Growth Challenge
Supported Independent Living providers face a challenge other NDIS services do not: growth requires both participants and staff. Accepting new participants without adequate support workers creates service quality issues. Hiring staff without participant growth creates unsustainable wage costs. Effective SIL marketing must address both sides of this equation.
We develop integrated Google Ads strategies with separate campaigns for participant acquisition and support worker recruitment. These campaigns are coordinated by geography and timing, ensuring your growth is sustainable and service quality is maintained.
Participant Acquisition Campaigns
Participants seeking SIL services typically search during major life transitions: leaving the family home, transitioning from group homes, or moving into their first independent living situation. We structure campaigns to capture these high-intent moments.
Keywords focus on the terms participants and families use: supported independent living, disability housing support, 24 hour disability support. Geographic targeting ensures you appear for searches in areas where you have capacity and staffing to take on new participants.
Support Worker Recruitment
Finding quality support workers is an ongoing challenge for SIL providers. We develop recruitment-focused campaigns that target job seekers in the disability sector and adjacent industries. Keywords include disability support worker jobs, SIL employment, and similar terms.
These campaigns highlight your workplace culture, training opportunities, and employee value proposition. Landing pages are designed to capture applications efficiently while qualifying candidates based on your requirements.
Coordinated Growth Management
The relationship between participant acquisition and staff recruitment campaigns is managed carefully. If you have capacity in a particular area, we increase participant-focused advertising there. If you need staff to support growth, we shift budget toward recruitment in that geography.
This coordinated approach prevents the common SIL growth trap: accepting participants you cannot adequately staff, or hiring workers you cannot keep busy. Marketing investment flows to wherever growth is needed most.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 7 weeks
“We went from launch to $1M ARR in seven weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 7 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Verified client
SIL-Specific Features
The Components of Our SIL Provider Google Ads
From participant-focused landing pages to support worker recruitment funnels, every campaign element is designed around the specific growth patterns of Supported Independent Living providers.
Vacancy-Matched Targeting
Campaigns weighted toward the specific homes and regions where you currently have rooms available to fill.
Shared vs Individual Living Segmentation
Separate ad groups and landing experiences for shared SIL arrangements and individual living supports.
Coordinator-Oriented Messaging
Ad and page copy that answers the questions support coordinators and LACs ask when shortlisting a provider.
Call Tracking on Enquiries
Phone tracking that attributes intake calls to the campaign and search term that produced them.
Home and Vacancy Landing Pages
Pages built around a specific home or living arrangement so families can assess fit before they enquire.
Re-Engagement Campaigns
Staying visible to families and coordinators who looked but did not enquire, given how long SIL decisions take.
Search-Term and Negative Management
Ongoing pruning of irrelevant queries so budget is not spent on enquiries you cannot place.
Fill-Rate Reporting
Reporting tied to enquiries, tours, and placements by home and region, not just clicks and impressions.
FAQ
Common Questions on
SIL Provider Google Ads
Answers to common questions about search advertising for Supported Independent Living services
Yes. We weight targeting and budget toward the specific homes and regions where you have rooms to fill, and ease off areas that are already at capacity. As vacancies change, we adjust the pacing so spend follows your live availability.
We run them as separate streams. Shared SIL messaging speaks to housemate fit and the home environment, while individual living messaging speaks to autonomy and tailored support. Keeping them distinct means the enquiries you receive are clearer about what the person is looking for.
It does. Coordinators and Local Area Coordinators often research providers online when shortlisting for a participant, so your ads and pages are written for that audience. We also keep your provider visible to families who are part of the same decision, even when a coordinator drives it.
They tend to cluster around plan reviews, hospital or rehab discharge, and transitions out of the family home or a group setting. We align keyword themes and bidding with these triggers so you are visible when a decision is genuinely being made.
Through keyword framing, negative keyword management, and ad copy that sets expectations about funding and support model. We filter out queries that do not match SIL or your available support ratios, so your intake team spends time on workable enquiries.
Yes. We build geographic targeting around your actual home locations and service areas, and we can scale individual regions up or down based on where vacancies exist at any given time.
Where your systems allow, we track the journey from click through to enquiry, tour, and confirmed placement, and we use call tracking for phone enquiries. Reporting is framed around fill outcomes rather than click counts alone.
Copy describes your supports and living arrangements factually, avoids overstating outcomes, and respects participant dignity. We write within NDIS practice-standard expectations so your advertising reflects how you genuinely operate.
SIL has a fixed-cost dimension that most NDIS services do not: an empty rostered place still carries staffing cost. That makes vacancy-led pacing central to the approach, rather than simply maximising enquiry volume across the board.
We usually scale back rather than switch off entirely. Maintaining a lighter presence keeps coordinators and families aware of you, so when a place opens you are already in consideration rather than starting cold.
Recruitment and participant intake can run as parallel campaigns within a coordinated plan, with budget moving toward whichever a given region needs most. We keep the two clearly separated so their messaging and reporting do not blur together.
We suggest allowing a few months for the account to gather enquiry and placement data, then moving to month-to-month management. SIL consideration windows are long, so early weeks rarely show the full picture of what advertising is contributing.
Still have questions? We're here to help.
Book a free strategy callSIL Advertising Specialists
Let's Have a Real Chat About
Your SIL growth depends on balancing participant acquisition with workforce development. Let us build a Google Ads strategy that addresses both challenges.