Allied Health Search Literacy
We know the difference in how a parent types speech therapy for toddlers versus how an adult searches OT functional capacity assessment, and we build separate ad groups for each clinical pathway.
Google Ads for Therapy Services
Google Ads That Fill Therapy Service Diaries
NDIS therapy providers often deliver multiple disciplines: occupational therapy, speech pathology, physiotherapy, psychology. Each discipline has different search patterns and participant needs. We build coordinated campaign structures that fill caseloads across your entire team.
Discipline-specific campaign structures
Waitlist management through demand pacing
Referral pipeline from coordinators and GPs
Trusted by 100+ Australian and Global businesses in healthcare
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Multi-Discipline Expertise
Our Take on Therapy Services Google Ads
Managing demand across multiple therapy disciplines requires sophisticated campaign structures. We build advertising that directs enquiries to the right services, balancing caseloads across your team while avoiding overwhelming individual therapists.
Plan Management Awareness
Therapy enquiries arrive from self-managed, plan-managed, and agency-managed participants, each with different decision timelines. We tailor ad messaging and follow-up tracking to suit how each cohort books and pays.
Catchment-Level Targeting
Many participants need clinic-based, telehealth, or home and school visits within a set travel radius. We set geographic boundaries around each clinic and mobile service zone so spend stays where your therapists can actually attend.
Booking-Stage Conversion Data
We track enquiries through to assessment booked and first session attended, so you can see which keywords produce participants who genuinely start therapy rather than just submit a form.
Discipline-Specific Search Terms
Occupational therapy, speech pathology, physiotherapy, psychology, and exercise physiology each carry their own search vocabulary. We map the queries participants and referrers actually use for every service you offer.
Capacity-Linked Bidding
When a discipline reaches its waitlist limit we pull bids back, and we lift them again as availability returns. Your budget follows clinical capacity instead of running blind.
Practice Software Integration
We connect campaigns to systems such as Splose, Cliniko, and Halaxy where access allows, so referrals and bookings flow back into Google as real conversion signals.
Hands-On Account Stewardship
Therapy demand shifts week to week with school terms and plan reviews. We manage the account actively rather than monthly, adjusting before wasted clicks accumulate.
Established Healthcare Benchmarks
Years of allied health campaign data give your account realistic starting points for cost per enquiry and conversion rate, so early budget is spent learning less and reaching participants more.
Demand Management
Our Therapy Services Google Ads Playbook,
Therapy practices face fluctuating demand. We adjust campaign intensity based on your capacity, scaling up when you have availability and dialling back to manage waitlists. This responsive approach keeps your team consistently utilised.
1
Capacity & Discipline Mapping
We review each service, current waitlist position, telehealth and mobile coverage, and target catchments so the account is built around where you can take referrals, not just where demand exists.
2
Keyword Architecture by Service
Separate campaigns and ad groups for occupational therapy, speech pathology, physiotherapy, psychology, and any other discipline, each with its own paediatric and adult intent layers.
3
Compliant Ad and Page Copy
Ad text and landing content written to AHPRA advertising guidelines, describing your services and clinical approach factually without testimonials or outcome promises.
4
Conversion and Referral Tracking
Call tracking, form attribution, and practice-software links configured so we can read which campaigns lead to assessments booked and sessions attended.
5
Pacing, Review and Refinement
Ongoing budget shifts between disciplines and locations as waitlists move, with reporting tied to booked therapy rather than click counts.
Deep Dive
Therapy Services Google Ads Explained Properly
Managing multi-discipline advertising and waitlist demand effectively
The Multi-Discipline Challenge
NDIS therapy providers often deliver multiple services: occupational therapy, speech pathology, physiotherapy, psychology, exercise physiology. Each discipline attracts different searchers with different needs. A parent seeking speech therapy for their child searches differently from an adult seeking occupational therapy assessment.
We build campaign structures that reflect this complexity. Separate ad groups target each discipline with appropriate messaging and keywords. Landing pages speak specifically to the concerns of each therapy type. This discipline-specific approach outperforms generic therapy advertising.
Balancing Caseloads
Therapy practices often struggle with uneven demand. Speech pathology might have a three-month waitlist while occupational therapy has immediate availability. Advertising without regard to capacity creates frustrated families and overwhelmed clinicians.
We coordinate with your practice to understand current capacity across disciplines and locations. Campaign budgets and bid strategies are adjusted to direct demand where you have availability. As caseloads fill, we reduce advertising intensity to manage waitlist growth.
Waitlist Management Strategy
For disciplines with existing waitlists, advertising strategy shifts from acquisition to relationship building. We develop remarketing campaigns that keep your practice top of mind for families who may wait months for appointments. Email capture allows ongoing communication with waitlisted families.
When capacity opens, we can quickly increase advertising to fill newly available slots. This responsive approach keeps your team consistently utilised without creating unmanageable demand spikes.
Building Referral Relationships
NDIS therapy referrals often come through support coordinators, GPs, and paediatricians. While these professionals may not click on ads themselves, advertising creates brand awareness that influences their recommendations. Families who mention seeing your advertising may receive warmer referrals from professionals already familiar with your practice.
We develop content and landing page strategies that speak to both direct searchers and the professionals who influence referral decisions. This comprehensive approach builds your practice's reputation across the referral ecosystem.
Medical Marketing Results
Healthcare Marketing Case Studies
rumen.com.au
Marketing & design by our team
Case Study
Rumen Medical Weight Loss
$1M ARR in 7 weeks
“We went from launch to $1M ARR in seven weeks.”
Mitchell — Founder, Rumen
Challenge
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Solution
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
Results
350 to 6,500 patients in 15 months. $1M ARR in 7 weeks. 90% admin workload reduction through automation.
Client Results
Trusted by healthcare leaders
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
Verified client
Therapy-Specific Features
Therapy Services Google Ads Built From These Components
From discipline-specific landing pages to therapist profiles that build trust, every campaign element is designed around the unique referral patterns of NDIS therapy services.
Per-Discipline Campaign Structure
Dedicated campaigns for each therapy you deliver, so messaging, budget, and bidding can be controlled service by service rather than lumped together.
Paediatric and Adult Intent Splits
Ad groups separated by who is searching, a parent acting for a child or an adult seeking their own therapy, with copy and landing pages matched to each.
Telehealth and Mobile Service Coverage
Campaign segments for clinic, telehealth, and home or school visits, with geographic settings reflecting where each delivery mode is offered.
Assessment Enquiry Landing Pages
Pages built for initial assessment and intake enquiries, with clear information on plan management options, wait expectations, and next steps.
Call Tracking with Transcription
Phone enquiries captured, attributed to the campaign that drove them, and transcribed so you can review intake quality and common participant questions.
Waitlist Remarketing
Audiences that keep your practice present for families researching during a wait, ready to re-engage when a discipline opens new appointments.
Referrer-Facing Visibility
Campaign and content support that builds recognition among coordinators, GPs, and paediatricians who direct participants toward therapy providers.
Capacity-Aware Reporting
Reports that connect enquiry volume per discipline to your available appointments, showing where to scale and where to ease off.
FAQ
The Therapy Services Google Ads Questions
We Get Most
Answers to common questions about search advertising for allied health and therapy services
Yes. We build dedicated campaigns for occupational therapy, speech pathology, physiotherapy, psychology, exercise physiology, and any other service you provide. Each gets its own keywords, budget, and bidding so demand can be directed to the disciplines where you currently have appointments.
We link bidding to your reported capacity. When a service reaches its waitlist threshold we reduce its bids or pause that campaign, then lift activity again as appointments free up. Budget moves to the disciplines and locations where you can actually take new participants.
No. We split ad groups by who is searching. A parent looking for paediatric speech support sees different copy and lands on a different page than an adult seeking an occupational therapy functional assessment, because their concerns and language differ.
Yes. We segment campaigns by delivery mode and set geographic targeting accordingly. Mobile and home or school visit services are bounded by realistic travel zones, while telehealth can reach a wider area where you are set up to deliver it.
It can. Self-managed, plan-managed, and agency-managed participants move through enquiry and booking at different paces and ask different questions. We reflect this in ad messaging and in how we track enquiries through to a booked assessment.
Our copy describes your services, clinical disciplines, and approach factually. We avoid testimonials, before-and-after framing, and any promise of outcomes, working within the AHPRA advertising guidelines rather than around them. Compliance is built into the first draft, not patched on later.
Yes. Where your practice software allows a connection, we track enquiries through to assessments booked and first sessions attended. This shows which campaigns produce participants who start therapy, not just those who submit a form or call.
It can support them. Referrers rarely click an ad to make a decision, but consistent visibility builds familiarity with your practice. We use campaign and content strategy that keeps you recognisable to the professionals who guide participants toward therapy providers.
Therapy demand shifts with school terms and the timing of NDIS plan reviews. We manage these patterns actively, adjusting budgets and pacing through quieter and busier stretches rather than leaving settings static across the year.
Yes. Each clinic and mobile service zone can have its own geographic settings and budget. This stops one busy location from absorbing enquiries that belong to another, and keeps spend aligned with where each site has capacity.
Yes. We set up call tracking that attributes each call to the campaign that produced it and transcribes the conversation. You can review how intake calls are handled and the questions families ask most often when enquiring about therapy.
Enquiries can begin within the first days of a campaign going live. Performance typically settles over roughly four to eight weeks as we refine keywords, negatives, and bidding around your disciplines and catchments.
We suggest an initial three-month period so campaigns have time to optimise across your disciplines, then continue month to month. The aim is to earn ongoing management through results rather than a binding term.
Yes. We provide a no-cost audit that often surfaces wasted spend and missed allied health search terms, even in accounts run by capable generalist agencies. NDIS therapy advertising has specifics that broad marketers tend to overlook.
Still have questions? We're here to help.
Book a free strategy callTherapy Advertising Specialists
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Your therapy practice deserves advertising that balances demand across disciplines and manages capacity effectively. Let us build a Google Ads strategy for multi-discipline success.