The TGA restricts therapeutic claims for supplements. Platform policies add more constraints. Most agencies write ads that get rejected or put your business at risk. We know how to sell supplements compliantly and effectively.
Trusted by 100+ Australian and Global businesses in healthcare
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Why Medical Marketing Group
We understand both TGA requirements and effective ecommerce marketing
Most supplements sit on the ARTG as listed medicines (AUST L), which limits indications to the TGA permitted indications list. We write to that list rather than guessing, so your ad copy reflects what your product is actually registered to claim.
Buyers search by active, not just brand. Magnesium glycinate, ashwagandha, marine collagen, NMN. We map demand at the ingredient and form level so your campaigns capture how people genuinely look for what you sell.
Repeat purchase is where supplement margin lives. We structure bidding and audiences around subscriber acquisition cost and contribution over multiple refills, not a single first-order ROAS that hides the real picture.
Therapeutic goods get flagged in Merchant Centre when feeds are sloppy. We manage product titles, attributes, and disapproval recovery so your range stays eligible and visible in Shopping.
Stockists, marketplaces, and copycat sellers bid on your brand name. We separate brand and generic intent so you defend your own searches efficiently while still funding new customer acquisition on category terms.
A whey protein tub and a high-end nootropic carry very different unit economics. We set targets per product line so spend follows the SKUs that can actually absorb acquisition cost and still return.
Approval is not just about the ad. Product pages, reviews, and structured data all have to hold up. We align the destination with the campaign so a compliant ad does not land on a non-compliant page.
Supplement buyers churn and re-enter the funnel constantly. We lean on Enhanced Conversions and customer match from your order data so measurement and retargeting survive cookie loss.
Years managing spend across Australian supplement and wellness accounts means your build starts from real benchmarks for cost per acquisition, refill rate, and seasonal demand, not a blank slate.
How We Work
A proven approach to healthcare marketing that gets you from strategy to results. No fluff, no delays, just measurable patient acquisition.
We check whether each product is a listed or registered medicine and pull the permitted indications it can carry. That defines the language ceiling for every ad, headline, and product feed entry before a dollar is spent.
We size search demand by active ingredient, dose form, and goal-led phrasing, then separate high-intent product terms from broad educational queries so budget concentrates where purchase intent is real.
We structure Shopping, brand search, generic search, and retargeting as distinct layers, with subscription products and first-purchase offers treated differently so new and returning demand are funded on their own terms.
We write headlines and descriptions that sell on formulation, sourcing, and quality, build a clean Merchant Centre feed, and pre-empt the disapproval triggers that commonly catch nutraceutical products.
Once data flows, we optimise toward customers who reorder, feeding back subscription and repeat-purchase value so bidding chases lifetime contribution rather than a flattering first-click number.
The Full Picture
How we help supplement brands grow within TGA advertising constraints
Supplements exist in a regulatory middle ground. They're not medicines, but they're regulated by the TGA. You cannot make therapeutic claims about treating, preventing, or curing conditions. You cannot promise specific health outcomes. The language that might be common in overseas markets can violate Australian requirements.
This creates a marketing challenge. How do you communicate product value without making claims you cannot make? How do you differentiate in a competitive market when everyone faces the same restrictions?
We solve this challenge daily for supplement brands. Compliant messaging that still communicates value. Positioning that works within the rules. Ads that drive sales without regulatory risk.
You can describe what's in your products. You can communicate permitted claims from the TGA's permissible indications list. You can focus on quality, ingredients, manufacturing standards. You can build brand value around what you stand for.
What you cannot do is promise health outcomes. Claim to treat conditions. Suggest medical benefits without proper substantiation. The line isn't always obvious, but we know where it is.
Google has its own health-related advertising policies that layer on top of TGA requirements. Certain claims trigger additional scrutiny. Some health-adjacent advertising requires certification. Policies change and require ongoing navigation.
We stay current with both regulatory requirements and platform policies. When either changes, your campaigns adjust accordingly. No surprises from policy violations or compliance issues.
Compliance is necessary but not sufficient. You need campaigns that actually drive sales. Purchase tracking with proper attribution. Optimisation based on return on ad spend. The performance marketing fundamentals that turn ad spend into revenue.
We bring ecommerce performance expertise alongside regulatory knowledge. Your campaigns meet requirements and deliver results.
The supplement market is competitive. Many brands sell similar products. When everyone faces the same advertising restrictions, differentiation becomes even more important.
We help you find your positioning within compliant boundaries. What makes your products different? What can you communicate that competitors cannot or will not? The strategic work that builds brand value, not just traffic volume.
Medical Marketing Results
Case Study
“We went from launch to $1M ARR in seven weeks.”
Mitchell — Founder, Rumen
New telehealth clinic needed rapid patient acquisition and efficient operations to scale in the medical weight loss market.
Full-funnel digital strategy with automated bookings, patient management, and retention-focused campaigns.
350 to 6,500 patients in 15 months. $1M ARR in 7 weeks. 90% admin workload reduction through automation.
Client Results
Medical practices across Australia share how they transformed patient acquisition with AHPRA-compliant marketing that delivers measurable outcomes.
"Casey and his team have been a true partner, helping to grow the business through successful campaigns. Casey shows high levels of expertise and we've been lucky to have him on board as the 'Marketing Engine'."
"We went from 350 to 6,500 patients in under 15 months. Admin load cut by over 90% and patient retention jumped by more than 450%."
"They have single-handedly grown my business. We're now turning away $60,000 every week in organic leads. Because, we just don't have the capacity."
"Since going with Casey and his team, we have had nothing but wins. They've got awesome results with low lead costs and have taken the time to really understand our business."
"If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further. He's helped transform our business from a fairly humble start-up to a fast growing service provider."
"Super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing. You and your team are second to none!"
"As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking."
"Working with Casey and his team was nothing short of exceptional. The final product exceeded all expectations, both visually and functionally. It was a seamless experience from start to finish."
"Casey and his team were an absolute lifesaver. They understood exactly what our vision and goals were and did not fall short of delivering an exceptional piece of work."
"The communication was quick, clear and easily understandable. They balance patience and efficiency really well, resulting in a superb end product. Highly recommended."
"Casey was so empathetic and patient in listening to my ideas. He goes above and beyond. If you want a marketing agency that REALLY wants to help you grow your business, pick Casey and his team."
"Excellent company to deal with and their web design is incredible. Would use them again and again."
"They show high levels of expertise and we've been lucky to have them on board as the 'Marketing Engine'. Would definitely recommend to anyone looking to invest in growth."
What You Get
Over a decade of team healthcare marketing expertise. AHPRA-compliant campaigns. Data from 100+ healthcare clients. We know what works for practices like yours.
Headlines and descriptions drawn from your product's registered indications, so the message that drives the click is also the message that survives review.
Ongoing optimisation of product titles, attributes, and therapeutic goods settings, plus rapid handling of any feed-level disapprovals.
Search campaigns organised by active and form so each ad group speaks directly to the way buyers phrase their query.
Dedicated activity to win subscribe-and-save customers, with bidding and offers tuned to acquire repeat purchasers rather than one-off buyers.
Tight brand campaigns that hold your own name against resellers and competitors without overpaying for traffic you would have won anyway.
Tracking that connects ad spend to reorders and subscription value, so reporting reflects what a customer is worth over time, not just on day one.
First-party data feeds set up from your order history to sharpen measurement, retargeting, and lookalike reach as third-party cookies fade.
Budget and bidding adjustments around immune season, New Year resolution demand, and stock availability so spend tracks both demand and what you can fulfil.
Supplement advertising that meets TGA requirements and drives revenue. Let's talk about your brand.
Book a free strategy session with Australia's healthcare marketing specialists. No obligations, just actionable insights for your practice.
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